What is PR: An introduction

PR is…

An activity within public relations is a continuous planned endeavour leading to attainment and maintenance of good will and mutual understanding between 
an organisation and its audience.

Source: Public Relations Institute

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We designate as PR the forms of management communication which help 
an organisation adapt to its environment, change or maintain it with regard to achieving the organisation’s objectives.

Source: Public Relations Review

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PR is a function of management that identifies, builds and maintains mutually beneficial relations between an organisation and various groups of the public, 
on which its success or failure depends.

Source: APRA (Association of PR Agencies)

 

Our definition… Our work is ensuring that people are on your side.